Any code-monkey can build a website. What sets us apart is content. Whether you are starting a brand new site, rewriting existing content, or aiming to engage your audience with all-new posts, you’ve come to the right place. Today’s consumer wants to be entertained. They have come to expect it, starting in grade school. Someone apparently decided that engaging their attention by keeping them amused is far more important than actually teaching. Just look at the posts on social media, or the comments section of any website – you will see multiple examples of bad grammar, bad spelling (loose does not mean lose), bad thinking, and non sequiturs galore. We do it sometimes, deliberately, for humor. But these people are serious, and are like that every day, I guarantee it. Matthew Inman weighed in on the subject comically, for all the good it will do.You might as well shovel sand against the sea. What the offenders don’t realize, is that as soon as you butcher the language, you lose (not loose) all credibility. Even if your point was a good one, you have become null and void. Of course, some of this fractured language is so bad – it’s good! But it can also be dangerous – Substituting a ‘sc’ for the ‘y’ in yummy, or leaving out the ‘l’ in ‘Public Defender’. Yes, these really happened. Screek Engrish, troop! Another disturbing trend is the use of the strikethrough – in actual published text! Originally used to indicate the deletion of an error or the removal of text in a draft, the pretentious crowd may think that this is a
lazy clever and witty way of commenting on a text. The conversation with such a writer should go something like this:
“Is this deliberate?”
“There’s the door. Strike yourself through it.”
How We Make Website Content That’s AWESOME!
- All articles, blogposts, and pages are written by experts in your field.
- Explain your concept clearly.
- Be concise.
- Avoid any and all confusion.
- Friendly navigation! Easy = happy; complex = gone.
- Use multiple specific pages.
- Use headings and subheadings.
- Use bulleted lists (Like this one!).
- Tell your story in pictures: Image is Everything.
- No pop-ups! Pop-ups = hate.
- No GIF’s either…that is so 1990’s.
- Make fresh content to keep people coming back. The only reason any audience tunes in is to find out what’s going to happen next!
Why we use WordPress
- YOU can add content.
- Super-duper programming gurus not needed.
- You can’t break anything.
- Looks good, but not Acid Trip Awesome.
- Structure is tried and true.
Why we use Social Media
Marketing is more than just Tweeting out your new book/product/service every fifteen minutes. You’ve got to Tweet every ten minutes. But there are other legitimate uses for social media:
- Build brand awareness.
- Engage with your audience.
- Drive traffic to your website.
- Pay-per-click advertising works.
- Web and social media ads on average generate a 1% clickthrough rate. Our eye-catching ads average upwards of 3%!
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